Milkis

Milkis
Milkis

Milkis (Hangul: 밀키스) es una bebida producida por Lotte Chilsung, una empresa coreana de bebidas. Combina muchos de los elementos comunes de las tradicionales bebidas gaseosas tales como jarabe de maíz, azúcar y agua carbonatada con la leche para crear un sabor cremoso, su etiqueta proclama "nueva sensación de bebidas gaseosas". Milkis está disponible en los sabores naranja, fresa, mango, melón y plátano. Es una bebida muy popular en Corea del Sur, y sigue siendo ampliamente disponibles en todo el mundo.[1]

Milkis se puso en marcha en 1989 con una campaña de marketing enorme, sobre todo con la aparición de la estrella de cine de Hong Kong Chow Yun-fat en sus anuncios de televisión.[2] Chow estaba disfrutando de gran popularidad por el éxito de la película A Better Tomorrow, y sus palabras en una frase decían "Saranghaeyo, Milkis!" (사랑 해요, 밀키스 Te amo, Milkis!) Con su acento fuerte se convirtió en un gran éxito;. Las ventas se dispararon y el lema sigue siendo uno de los más populares.[2] [3]

Véase también

Referencias

  1. Lotte Chilsung official site
  2. a b Saranghaeyo, Milkis!, Interview 365, 2007-12-17. Retrieved 2010-06-22.
  3. Lotte Chilsung Milkis at Daehong Communications Inc.

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