Reese's Puffs

Reese's Puffs

Reese's Puffs

Reese's Puffs

Reese Puffs (originalmente Reese's Peanut Butter Puffs) es un cereal para el desayuno fabricados por General Mills. Originalmente compuesto por bolitas sabor chocolate y mantequilla de maní. Los dos sabores más tarde fueron separados como bolitas individuales en el cereal mismo. El cereal fue lanzado en 1994.[1]

Esloganes

  • Wow! It's Reese's Puffs! (2006 - presente, recurrente)
  • It's Reese's... for breakfast! (1994 - 2006)
  • Candy?!... For breakfast? It's Reese's! (2007)
  • Reese's Puffs, Reese's Puffs...Peanut Butter Chocolate Flavor. (2006-presente)

Inflados

En 2006 y 2007, General Mills salió con una nueva campaña de un concurso publicitario, en el que los participantes podrán elegir si algo estaba "puffed" (inflado) o no. Deberán escoger entre dos premios posibles, uno de ellos evidentemente no "puffed", y un notorio "puffed". Un ejemplo de esto es que los participantes deciden entre una "vieja, destrozada, máquina de escribir" o una "nueva, brillante, laptop".

Algunos de los anuncios realizados hasta ahora han incluido una alusión cirquera, trabajando en un coche y un rap, a cargo de RV y Terrence.

Referencias

  1. ↑ "Reese's Puffs in Google Groups" Retrieved 2008-08-09.
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