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• focus group — ➔ group * * * focus group UK US noun [C] ► MARKETING a group of people brought together to discuss what they think about a particular product, advertisement, or subject, as part of a company s market research: »The agency commissioned a study… …   Financial and business terms

• Focus group — Focus groupe Un focus group (ou groupe de discussion) est une forme de recherche qualitative qui prend forme au sein d un groupe spécifique culturel, sociétal ou idéologique afin de déterminer la réponse de ce groupe et l attitude qu il adopte au …   Wikipédia en Français

• focus group — focus groups N COUNT A focus group is a specially selected group of people who are intended to represent the general public. Focus groups have discussions in which their opinions are recorded as a form of market research …   English dictionary

• focus group — n a small group of people that a company, political party etc asks questions in order to find out what they think of their products, actions etc …   Dictionary of contemporary English

• focus group — focus ,group noun count a small group of people who are interviewed together and give their opinions about particular subjects, usually to help a company or political party make decisions …   Usage of the words and phrases in modern English

• focus group — ► NOUN ▪ a group of people assembled to assess a new product, political campaign, television series, etc …   English terms dictionary

• focus group — n. a form of market research in which a small group of people is gathered to engage in controlled discussions and interviews in order to elicit opinions about particular products or services, candidates or issues, etc …   English World dictionary

• Focus group — Marketing Key concepts Product marketing · Pricing …   Wikipedia

• focus group —    A group of citizens employed by image specialists to test out party approaches and ideas, in order to allow party strategists to tailor and package ideas appropriately. Deriving from the United States, moderate discussions take place among a… …   Glossary of UK Government and Politics

• focus group — noun : a small group of people whose response to something (as a new product or a politician s image) is studied to determine the response that can be expected from a larger population * * * noun, pl ⋯ groups [count] : a small group of people… …   Useful english dictionary