Pull and Bear

Pull and Bear

Pull and Bear

Pull and Bear es una cadena de tiendas de ropa que está englobada en el grupo INDITEX, sus oficinas centrales se encuentran en Narón, La Coruña, España

Historia

La cadena nace en 1991, debido a la diversificación de objetivo comercial de Inditex, que en esos momentos solo contaba con las tiendas Zara, la cadena está dirigida a un público joven e informal a precios asequibles

Un año después de su creación y siguiendo con la política comercial del grupo llevada anteriormente con Zara, Pull and Bear abre su primera tienda fuera de España en Portugal, desde ese momento la cadena no ha parado de crecer hasta llegar a las actuales 440 tiendas en 24 países, Malta, Israel, Irlanda, Chipre, Emiratos Árabes Unidos, Qatar, Kuwait, Jordania, Líbano, Bahrain, Andorra, Polonia, Eslovaquia, Rusia, Estonia, Serbia, Rumanía, El Salvador y Guatemala, siendo algunas de las tiendas de éstos países franquicias mientras en España, Portugal, Grecia, Venezuela y México son de propiedad y no existe opción a abrir una tienda franquiciada.

En 1998 amplía sus líneas de ropa con XDYE, una marca de carácter más urbano y moderno con el que ha conseguido un gran éxito e introduciendo por primera vez colecciones para mujer, tres años después introduce SICKONINETEEN.

Enlaces externos

Obtenido de "Pull and Bear"

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